I have always been interested in how businesses grow, adapt, and create value for people. This curiosity, shaped by growing up in a family business, led me to develop a strong interest in innovation, customer understanding and brand building. Being exposed early to an entrepreneurial environment taught me the importance of attention to detail, customer-centric thinking and the ability to adapt quickly when facing change. I have built international experience in Brand Management and Trade Marketing within the FMCG and Beauty industry, working across cross-functional teams and diverse stakeholders. I enjoy connecting strategy with execution, managing projects from insight to implementation and ensuring that ideas turn into meaningful results for both the business and the customer. I am particularly interested in roles within marketing and brand management, as well as partnerships and commercial collaboration. I thrive in collaborative, fast-paced, and multicultural environments where curiosity, creativity, and problem-solving are valued. I bring a proactive mindset, strong organizational skills, and a genuine motivation to learn and grow while helping teams and brands develop in a meaningful way!

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Core Expertise • Brand Management • Marketing Strategy • Trade Marketing • Go-to-Market Planning • Project Management • Strategic Planning • Stakeholder Management • Cross-Functional Collaboration • Market Research • Consumer Insights • Budget Management • Reporting & Performance Tracking Professional Skills • Communication • Presentation Skills • Problem Solving • Multicultural Collaboration Digital & Analytical Tools • Microsoft Excel • Power BI • Microsoft PowerPoint • Canva • Notion • Trello

• Consumer Goods (FMCG) • Beauty & Personal Care • Haircare • Retail

• Master's degree - Mim, Master in Management - ISEG, Lisbon School of Economics & Management • Bachelor's degree - Economics & Management - University of Milan

• IELTS, 2023 - English Language test, level C1 • Inside LVMH Certificate, weeks course about the LVMH ecosystem, the fundamentals of the luxury industry and its key challenges, with a specialisation in Creation & Branding, Operations & Supply Chain. • Youth inclusive entrepreneurship Lab, 2018 - I have participated to the contest winning the second position as “ Best Entrepreneurial Start-up” while competing with different high schools